Director: Ruairi Robinson
Producer: Seamus Byrne
Agency: DDB Canada
Writer: James Lee
Art Director: Dean Le
Agency Producer: Sue Bell
3D: Hubert Montag
Jon O’Connell
Michael Mcarthy
Jonney Ridge
Ed Bruce
Sir Ken Robinson makes an entertaining (and profoundly moving) case for creating an education system that nurtures creativity, rather than undermining it. With ample anecdotes and witty asides, Robinson points out the many ways our schools fail to recognize — much less cultivate — the talents of many brilliant people. “We are educating people out of their creativity,” Robinson says. The universality of his message is evidenced by its rampant popularity online. A typical review: “If you have not yet seen Sir Ken Robinson’s TED talk, please stop whatever you’re doing and watch it now.”
Agency: BBH, London
Creative Director: Caroline Pay
Agency Producer: Davud Karbassioun
Art Director: Steve Wakelam, Dean Wei
Production Company: Rattling Stick
Director: Ringan Ledwidge
Producer: Sally Humphries
Post Production: The Mill, London
Music: “Strange Love”, Little Annie
Agency: Spilberg, Norway
Creative Director: Frode Karlberg
Art Director: Jørgen Marthinsen
Copywriter: Frode Karlberg
Photographer: Scanpix
