Archive for April, 2008

Take it to the next level

This isn’t really a motion graphic spot, but I was thoroughly entertained by this ad for Nike directed by Guy Richie. This feels more like a short rather than an advertisement (I guess that is the point right) that whips through the glory, grit and girls of a professional football player in true Guy Richie fashion.

The editing work done on this spot is something to behold, and if that is not enough for you it is also glittered with the superstars of the football world like Fabregas, Ronaldo and Wenger.

Science Machine

Science Machine from Chad Pugh on Vimeo

Want to Remember Everything You’ll Ever Learn? Surrender to This Algorithm


“Twenty years ago, Wozniak realized that computers could easily calculate the moment of forgetting if he could discover the right algorithm. SuperMemo is the result of his research. It predicts the future state of a person’s memory and schedules information reviews at the optimal time. The effect is striking. Users can seal huge quantities of vocabulary into their brains. But for Wozniak, 46, helping people learn a foreign language fast is just the tiniest part of his goal. As we plan the days, weeks, even years of our lives, he would have us rely not merely on our traditional sources of self-knowledge — introspection, intuition, and conscious thought — but also on something new: predictions about ourselves encoded in machines.”

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Howard Beale : Turn off your television sets

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